Original Modern
Authorship and design of a research paper and book, in collaboration with Manchester’s Creative Director Peter Saville, to define the concept of the Original Modern City.
Inspired by the approach of social scinetists and behavioural economists, we developed an Original Modern criteria, translated into a functional inofgraphic, against which we mapped exemplar individuals, groups and companies which demonstrated Original Modern thinking within the city. 
Written by four23, the introduction was authored by Warren Bramley, four23’s founder, with additional contributions from Dr. Tristram Hunt, historian and author and Will Hutton, the former editor of The Observer.
Original Modern
Published:

Original Modern

Collaboration with Manchester’s Creative Director, Peter Saville, to define the meaning and interpretation of the concept of the Original Modern Read More

Published: